A 3-session step-by-step gameplan to turn Q4 into your biggest revenue season yet.
Three live working sessions with e-commerce strategist Leon Brown (Customer Mojo) built specifically for Caribbean and diaspora-owned brands ready to stop guessing and start planning.
Less than 90 days until Black Friday.
Here's how you spend them.
Most Black Friday campaigns don't fail on Black Friday.
They fail in September.
By the time the sales start, it's too late to fix a broken timeline, an untested offer, or a CRM that can't handle the volume. This series exists to fix all three: before Q4 hits, not during it.
22% of startups that fail cite no sound marketing strategy as the reason. We're not letting that be you this Q4.
What Makes This Different
These sessions are MASTERCLASSES: designed as live labs, not passive webinars. Real-time walkthroughs, discussion, and context are a core part of the experience.
Who This Is For
Built for Caribbean and diaspora-founded brands who:
Sell a product or service and want Black Friday to actually move the needle
Have run BFCM before and know last year could've gone better
Are launching their first real Black Friday campaign and don't want to wing it
Are ready to move from "post and hope" to a real, backward-planned system
Meet Your Instructor:
Leon Brown | CoFounder, Customer Mojo
“Dad, Husband and Ecomm nerd, I’m blessed to have the balance of quietly living a life I love while also serving so many female led brands with our agency Customer Mojo. As an agency, in the past 8 years we’ve helped generate over $55 Million Dollars in revenue. Our focus has been on helping Ecommerce clients grow and scale their brands responsibly. Now we’re bringing all this experience and strategies to help Caribbean brands flourish worldwide. We’ve been a part of million dollar days, weeks, months and years. We’ve worked behind the scenes with many 6, 7 & 8 figure brands that also include Essence Festival and Steve Harvey Events. Our clients also leverage our 22 years of overall marketing experience for creative ways to grow their businesses and brands. When brands are stuck, we’re who they call. As practitioners we’re busy executing consistently for clients and not pointing people to new shiny distractions.”
Leon Brown is a seasoned e-commerce marketing strategist and the co-founder of Customer Mojo, a growth agency dedicated to turning data into high-converting revenue streams.
With years of experience steering the digital growth of high-profile retail names, Leon has earned a reputation as the strategic mastermind behind multiple multi-million dollar U.S. brands, including the culturally distinct apparel brand RepJa. He specializes in helping brands leverage their consumer data, eliminate conversion-killing mistakes, and engineer hyper-targeted campaigns that drive exponential growth during the holiday season. Known for his selective approach to client partnerships, Leon focuses deeply on delivering maximum ROI, maximizing customer lifetime value, and helping brands win during competitive shopping periods like BFCM.
THE RESULTS SPEAK FOR THEMSELVES!
3 VIRTUAL WORKSHOPS = 1 COMPLETE GAMEPLAN
Each session builds on the last: numbers, then systems, then launch. Miss one live? Every ticket includes the replay, so nobody falls behind
Regular - $99 USD | VIP - $199 USD
Workshop 1: Know Your Numbers, Know Your Timeline
Wednesday 9th Sept 2026 | 90 mins
You can't hit a goal you haven't set. This session gets you a real Black Friday revenue number; and a backward-planned timeline to hit it.
Audit last year's Black Friday (or build your first-timer baseline)
Set a realistic BF revenue goal inside your bigger Q4 goal
Backward-plan from November 27: what needs deciding this month
A tooling audit , is your CRM/email/SMS setup ready for volume?
The mindset reset: kill "there's no money in this market" thinking with your own data
You leave with: Your BF Goal + Timeline worksheet
Workshop 2: Build the Machine: Systems & Sales Infrastructure
Wednesday 16th Sept 2026 | 90 mins
Most brands don't lose money on Black Friday from bad marketing; they lose it when their systems break under volume. This session shows you exactly where yours will crack, before it does.
The "ecosystem, not funnel" model: post, story, email, and SMS working as one system
Leon's "four hit records" method for identifying your actual core sellers
What breaks first when orders spike, and how to staff and prep for it
Production and fulfillment bottlenecks: inventory buffers, packing capacity
The CRM/email work that has to be live before October, not November
You leave with: Your Systems Readiness Checklist
Workshop 3: Launch Week Playbook: Offers, Content & Conversion
Wednesday 23rd Sept 2026 | 90 mins
The most tactical session in the series; you leave with an actual offer and a content calendar you could execute tomorrow.
Offer structuring: discount vs. bundle vs. VIP early access — without devaluing your brand
Day-by-day Black Friday week content, email, and SMS sequencing
Turning one-time BF buyers into repeat customers
Live hot seat: we review real attendee BF plans on the call (VIP gets priority)
You leave with: Your BF Launch Calendar + Offer Template
Miss A Session? We know schedules can shift.
When you purchase this bundle, you’ll receive access to each replays, so you never miss the full experience!
Frequently Asked Questions
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No — every paid ticket includes replays of all three workshops, so you're covered if your schedule shifts.
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This series is built to work for first-timers and repeat sellers alike — Workshop 1 starts with building your baseline if you don't have one yet.
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General gets you the full series, worksheets, and community access. VIP adds pre-workshop Q&A, done-for-you email/SMS scripts and ad templates, campaign review support through launch day, and priority hot-seat consideration. Full breakdown above.
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The paid series is sold as one complete package, so you get the full backward-planned system rather than a piece of it.
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Workshop 1 is Wednesday, September 9 — registration closes when that session starts.