Business events provide an opportunity for individuals and organizations to connect with others in their industry or field, build new relationships, and expand their professional networks.

Pop-up markets are important ways for small businesses to drive sales, create brand awareness and connect with loyal customers. We want you to be successful at any pop-up event always!

With each passing year, there is so much more knowledge needed to remain a competitive and viable business in today’s global economy.

Hailing from beauty, to food and fashion, here are some nuggets of wisdom from 25 Caribbean business owners based in the U.S.

Having a website is an absolute must for any business but let’s be honest: getting your website mentioned on the first page and noticed on Google is another matter.

July 29 is National Lipstick Day in the U.S. and we couldn’t think of a better time to spotlight some of the best brands for make-up owned by Caribbean Americans across the diaspora.

A brand style guide is a rulebook containing specifications on everything that plays a role in the look and feel of your brand. It takes your mission, vision and values and translates it into a signature design.

It doesn’t matter how long you’ve been a business owner. With each passing year, there is so much more knowledge needed to remain a competitive and viable business in today’s global economy.

The Small Business Administration has released more information about the Restaurant Revitalization Fund (RRF) grant program. This program is very different and better than the PPP last year.

With any business, increasing online sales is the primary goal of countless business, big or small alike. Online sales or e-commerce may seem a lot easier than it actually is. But it’s not impossible!

With a social media scheduling tool, you can operate your social account and your business, more efficiently! These schedulers provide you with more time to create and even deliver more content to your audience.

The information in your Instagram profile serves as your digital identity and the first point of contact for anyone exploring your page. Your bio, username, and profile picture convey your brand, personal identity, or business ethos.

Whatever the case, the issue is whether your website is actually effective. Is it converting visitors into customers. The truth is many marketers and web designers understand little about strategic design and web planning.

Perhaps you’ve just crossed over to the entrepreneurial side and finally submitted your LLC paperwork. It’s the first step, but we’ve got some more new business milestones to check off.

You want to make sure you tell your brand story clearly, communicate what you do well and how you can transform your customers’ lives. Most importantly, you want to land those sales. Here’s how to make sure your brand messaging is on target!

Already have a logo for your brand? Is it a responsive one? About to start designing one? Then this article will help you learn all that you need to know about business logos and what effective logo designs entail.